By Apple Piazza Liberty, designed by Foster + Partners and unveiled in 2018, represents a harmonious blend of architectural innovation and urban vibrancy in Milan, Italy. Situated adjacent to Corso Vittorio Emanuele, one of Milan’s bustling pedestrian streets, the project comprises a stepped plaza and a captivating fountain, inviting visitors into a multisensory experience unlike any other.
Collaborative Design and City Inspiration
The creation of Apple Piazza Liberty was a collaborative effort between Apple’s design team, led by Sir Jonathan Ive and Angela Ahrendts, and Foster + Partners. Inspired by the dynamic nature of city life, the signature water feature serves as a celebration of joy and vitality, drawing visitors towards the plaza with its interactive allure.
Interactive Fountain Experience
The fountain at Apple Piazza Liberty offers an immersive recreation of the childhood delight of running through water. Encased in glass, visitors are enveloped by vertical jets of water that dance against the towering glass walls, creating a mesmerizing spectacle. As sunlight filters through during the day and the glass ceiling reflects the night sky, the experience transforms, offering a kaleidoscopic display of light and water.
Amphitheater and Social Hub
At the base of the fountain lies the Amphitheater, a social hub and outdoor extension of Apple’s ‘Today at Apple’ program. Defined by sun-soaked stone steps and surrounded by lush greenery, the Amphitheater provides a welcoming space for community gatherings and events, further enriching the plaza’s dynamic atmosphere.
Monolithic Interior Design
Inside the store, visitors are greeted by a bright and spacious interior, seamlessly integrated with the plaza above. The monolithic space, crafted from local Beola Grigia stone, exudes a sense of timelessness and elegance. Skylights and backlit ceiling panels infuse the interior with natural light, creating a gallery-like ambiance that showcases Apple’s products in an immersive setting.
Sculptural Staircase and Light Installation
The store’s staircase, clad in polished stainless steel, serves as both a functional element and a sculptural centerpiece. Cantilevering treads double as a striking light installation, illuminating the space and adding a touch of theatricality to the overall experience. Warm shafts of sunlight penetrate the store, establishing a visual connection with the rhythm of Milan’s streets.
Conclusion: A Dynamic Urban Oasis
Apple Piazza Liberty stands as a testament to the transformative power of architecture in urban environments. With its innovative design and immersive experiences, the project redefines the concept of a public plaza, offering visitors a sanctuary amidst the bustling streets of Milan. As a symbol of creativity and innovation, Apple Piazza Liberty continues to inspire and captivate visitors from around the world.
