By In a bold endeavor to revitalize a former military airbase into a cutting-edge 14,000 square meter campus, adidas Group enlisted the expertise of LOLA Landscape Architects. Situated in Herzogenaurach, Germany, the Adidas World Campus represents a visionary fusion of nature and urbanity, setting new standards for corporate headquarters worldwide.
Bridging Worlds
At the heart of the campus design lies a seamless integration of landscape elements with the sleek architecture of the new buildings. The landscape serves as a unifying force, connecting diverse spaces and activities while fostering a sense of community among adidas employees. Two striking crossroads, adorned in vibrant yellow and red hues, serve as iconic landmarks, beckoning individuals to converge and engage in collective experiences.
Pathways of Inspiration
The journey into the adidas world begins with the red Walk of Fame, adorned with imprints of legendary figures like Zinedine Zidane and Stan Smith. These symbolic pathways not only pay homage to sporting icons but also serve as conduits for creativity and inspiration. From here, a myriad of recreational facilities unfolds, ranging from multi-pitch sports arenas to skate parks and trampolines. These dynamic spaces provide employees with opportunities to unwind, recharge, and forge connections outside the confines of traditional office settings.
Blurring Boundaries
One of the most striking features of the campus is its serene lake, which serves as a visual anchor, seamlessly blending the public and private realms. By eliminating physical barriers and embracing openness, adidas reinforces its commitment to transparency and inclusivity. The lake not only enhances the aesthetic appeal of the campus but also symbolizes the fluidity of ideas and the interconnectedness of its global community.
Conclusion
The Adidas World Campus stands as a testament to the transformative power of landscape architecture in shaping the future of workspaces. Through innovative design and strategic planning, LOLA Landscape Architects have created an environment where creativity flourishes, collaboration thrives, and boundaries dissolve. As adidas continues to push the boundaries of innovation, its campus serves as a beacon of inspiration, inviting individuals to imagine, explore, and redefine what is possible in the corporate landscape.
